This is reached by having a clear understanding of the brief, the development and aim which is broken down into three sectors.
The narrative that threads through the offer or experience to the guest.
The brand values and how these meet the guest expectation.
Identifying what makes the offer unique to the brand by valued aspiration and expectation.
Understanding the demographic / core values the guest holds fundamental to their expectation. Ranging from mainstream to high end or casual to formal to meet the guest’s lifestyle choices.
Identifying the poles to the Brand Compass which is important to the Personality and Guest Profile.
Identifying from the Brand Compass
How will design engage, inspire and enrich the offer to meet the development aim.
The response to the brief should identify the Brand DNA.
This DNA would become a set of Core Values and the foundation to the offer.
These values may extend through the marketing, food delivery and calls to action as much as the environment.
Key to an effective response to the brief is having a clearly defined operational understanding.
Operational and design development compliment and may be developed together finding design solutions to operational challenges.
Great design comes from this joint appreciation of identifying challenges, understanding workstations, staffing levels and the ergonomics of delivery.
Including master planning from process of goods in and product to table.
Design Coalition enjoy a wealth of knowledge in construction, procurement, project management and cost awareness within the Hotel & Leisure Industry.
This knowledge has been gathered of years of experience and live tendering to help us bring our clients brands and concepts to life in a safe and compliant manner.
Understanding the critical path to delivery, DC can provide creative solutions to all aspects of your brand from conception of design through to delivery and opening.
We’re here to help with any questions, comments, or enquiries you may have.
Whether you’re looking for more information about our services, need support with an ongoing project, or simply want to discuss how we can assist you, please don’t hesitate to reach out.
Established in 1982, Design Coalition is a team of passionate creatives dedicated to the power of great design. Our Essex-based studio delivers exceptional projects across the UK and Europe, ensuring every project engages, inspires, and enriches.
